We drink, sleep, and breathe stories.
Whether it’s telling stories of Black historical figures through our “Cocktales,” revealing slavery’s impact on the liquor industry, or raising awareness of Black-owned liquor brands, our focus is to promote Black stories. Our brand is designed to enlighten, educate, and unify people from all backgrounds, with a cocktail (or two) in hand.
We provide conscious shoppers and businesses with a way to participate in elevating Black voices, share their stories or those of loved ones, and support Black and women-owned businesses such as ours.
Custom “Cocktale” Creations
We specialize in creating “Cocktales” inspired by Black History figures and stories, and custom craft cocktails to honor everyday people and their specific stories. However, we are not limited to these ideas only, and love being collaborative and innovative with our custom "Cocktale" creations.
Events and Public Speaking Services
We bring the entertainment and education to you with our innovative, fun, and educational Cocktail Events and Kits fit for birthdays, weddings, corporate events, and galas, to name a few. We also love hosting and collaborating with other businesses on lectures, panels, talks, and Instagram Lives to raise brand awareness and speak on Black History.
Content Creation and Brand Promotion Services
We curate detailed, creative content, cocktails, and experiences for a diverse clientele, making drinks that are not only visually beautiful but also socially and emotionally impactful.
We love partnering with spirit brands from all backgrounds to craft our unique, custom "Cocktale" creations, and as Black-owned business advocates, we do our best to recommend and educate our audience on Black-owned spirit brands throughout our content and events.
Meet LaShana Daniels,
The Libation Librarian and Creator of the Do It For The Cocktail Culture brand
An Events Manager with 10+ years of hospitality experience, LaShana is passionate about history and the Black experience. Her career has taught her to be inventive and resourceful: skills she has channeled and heavily poured into D.I.F.T.C.C.
LaShana formerly worked for award-winning special events venue Vibiana in Downtown Los Angeles. When COVID-19 hit, she moved back to her home state of New York and in June 2020 formed D.I.F.T.C.C.
Inspired By a Movement
D.I.F.T.C.C. was inspired by the Black Lives Matter Movement and the George Floyd protests that pushed for a greater and more nuanced education of the Black experience in America. 2020 and the deaths of countless Black lives have shown us that our work here is not done. It's time to be better and to do better.
People from all races and backgrounds need to be more aware of the endless contributions Black people have made to society as well as the endless struggles endured in the past and present. We provide people with a way to highlight Black stories and to honor impactful Black figures—from history and in the present day—in unique and commemorative ways.
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Want to work with us?
Click below to hire us for a custom “Cocktale” Creation, your next virtual or in-person event, or entertaining yet educational content creation.
© 2021 Do It For The Cocktail Culture
